Data Strategy for Data Governance
Please join us on Friday May 30th for Marilu Lopez presenting on Data Strategy for Data Governance. This will be a slimmed down version of her well received Workshop at the DGIQ + EDW Conference on May 8th.
Agenda:
Placeholder description from Marilu's Conference Workshop.
The lack of an effective Data Strategy significantly impacts organizations. It´s believed that producing one takes a long time, while current data pains are urgent. Learn in this tutorial HOW to create it in 9 weeks.
Most organizations want to become data-driven. Some want to be data-centric. All want to use AI to make data speak and tell them how to improve customer experience through advanced analytics to understand the organization’s insights and predict customers’ behaviors. When asked if they have a Data Strategy, most may claim they do, but most frequently, it is a technology-oriented document indicating how they will move to new data platforms.
A holistic, integrated, and open Data Strategy is needed to increase the probability of successful data-related initiatives. CxOs and data leaders agree on the importance of having a good Data Strategy. Still, when it comes to investing time and resources to define one, there’s usually more urgency for solving immediate pain points. They feel jumping directly to buy and implement technology platforms will relieve the pain. Doing that without a good Data Strategy will only increase the pain in the long run.
Marilu is the owner of SEGDA, a firm focused on data management education and assisting organizations in defining their data strategies and implementing their data management operating models. Her recent book, "Data Strategies for Data Governance," outlines a comprehensive and pragmatic approach that involves people from all levels of the organization. She is a founder and former president of the DAMA (Data Management Association) Mexico Chapter, a former DAMA Regional Coordinator for Latin America, and the former chairperson of the DAMA International Presidents' Council. Currently, she serves as the DAMA International VP of Chapter Services. With over 30 years of experience in the financial sector working for one of Mexico's leading banks, she has dedicated more than 15 years to data management practices. Marilu holds a CDMP (Certified Data Management Professional) Master from DAMA International and a CIMP (Certified Information Management Professional) in Data Governance, Data Quality, and Information Management from eLearning Curve. Additionally, she is a TOGAF-certified professional, certified by The Open Group.

About our location:
- Deloitte Summit Building (architecture)
- Follow lobby signage to the 23rd floor
- Capacity - up to 140 people
- Location - Deloitte Summit Building at 410 West Georgia, Vancouver - great view!
- Please join us early for networking while enjoying the coffee, muffins, and croissants.
Premium Membership gives you access to the Recording, Slide deck, and Supporting Materials from each event. These are typically posted a week after the event.
DAMA-Vancouver 2025 Events - Mark Your Calendars:
- Please send in topics/vendors/paradigms you would like to see!
- May 29 Marilu Lopez 1-Day Seminar on Data Strategy for Data Governance
- May 30 Marilu Lopez presentation on Data Strategy for Data Governance
- Jun 20 AI Consciousness by Dr. Suzanne Gildert of Nirvanics Consciousness
- Sep 26 to be announced
- Oct mid DAMA Days Conference (full day)
- Nov 21 to be announced
- Dec 12?: Holiday season get together (Premium Member Event)