2014.02.13 – Aaron Zornes – Experts Panel: Best Practices in MDM of Customer Data

Connect. Share. Learn.

Please join us on Friday November 13th, for our 1st TDWI Vancouver quarterly session of 2015, where Aaron

Zornes, Founder and chief research officer for the MDM Institute, will moderate an Expert Panel on:
Best Practices in MDM of Customer Data

The ability to deliver a single, trusted, shareable view of customer is universally seen as a key business strategy for commercial and public sector enterprises.  Yet most enterprises struggle to provide even a 90°, let alone a 360°, view of those entities.  While historically, many organizations and vendors originally focused on derivatives of CRM, ERP or other vertical industry solutions as their system of record, industry-leading enterprises have since moved on to multi-domain MDM, Big Data/Social MDM and other key augmentations to that original concept. This panel will focus on answers to such questions as:

  • Establishing the seeds to grow customer data integration— e.g., compliance & risk management; cost optimization & efficiency; cross-sell, up-sell & retention
  • Determining the pace to embrace multi-domain MDM, Big Data, Cloud MDM & Social MDM
  • Rationalizing an “MDM of CUSTOMER hub” architecture with the reality of multiple ERP, CRM & other MDM hubs

Aaron Zornes is a Master Data Management pioneer, founding the MDM Institute as well as the world’s largest MDM conference series. Aaron is a popular speaker,  and the most quoted industry analyst on the topics of “master data management” (MDM), ”customer data integration” (CDI), and data governance. His vast industry experience will help our Expert Panel bring forth the insights and best practices that will help your organization move to the next step of your MDM road map.  (See below for more background on Aaron).

The 3-4 local Vancouver panel members will bring their own experience to the table, describing their ‘turning points, epiphanies and detours’ in the implementation of their Customer Data Integration.

Aaron Zornes – MDM
Friday February 13th, 2015
8:40am to 11:50am
Where: Deloitte Offices
26th Floor (Learning Centre), Bentall Four
1055 Dunsmuir Street, Vancouver


8:40 – 9:00 a.m. Networking, Registration & Coffee/Muffin
9:00 – 10:00 a.m. Aaron Zornes will present his views on the most important issues facing MDM/CDI
10:00 – 10:15 a.m. Networking,  more coffee
10:15 – 11:30 a.m. Panel discussion of best practices when implementing Customer Data Integration
11:30 – 11:50 a.m. Questions, Networking, yet more coffee and that last muffin

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